Strategic Digital Positioning and Distributorship in B2B Printing Sector
This case study examines the strategic digital work that Creatys Digital Performance carried out for Printel's Toshiba distribution business. The project demonstrates how to transform brand authorizations into digital visibility and business opportunities in the B2B technology sector.
Project Background
Printel acquired Toshiba authorization for enterprise printing solutions and needed a comprehensive digital strategy to effectively market this new product portfolio and differentiate from the competition.
Challenges and Objectives
The main challenge was to create digital differentiation in the Toshiba printer market already occupied by multiple authorized dealers and increase visibility for Toshiba-related search terms.
Our objectives were:
- To build digital authority for Toshiba enterprise printing solutions.
- To rank at the top for Toshiba product searches in Turkey.
- To link enterprise printing needs with the Toshiba portfolio.
- To highlight technical expertise and service capacity.
Strategies Implemented by Creatys
1. Product-Specific SEO
Comprehensive SEO-optimized landing pages were created for each Toshiba product line. Technical specifications, application areas, and benefits were explained in detail.
2. B2B Content Strategy
Comparison guides, product selection aids, and cost calculators were created for enterprise decision-makers.
3. Digital Trust Signals
Toshiba authorization certificates, service points, and technical capabilities were digitally documented and highlighted.
Results
- Increased Visibility: Leading positions were achieved for Toshiba-related B2B searches.
- Lead Generation: Increase in qualified enterprise inquiries.
- Brand Association: Printel was successfully linked with Toshiba quality and service.