Creatys AI Framework Environment

How AI Visibility works

Why traditional SEO analysis falls short and what the analysis report captures from an AI perspective – explained clearly for decision makers.

1

How AI-based Response Systems Work

ChatGPT, Gemini and Perplexity don't work like traditional search engines. These systems don't list links – they generate answers.

Training Data

Knowledge sources and historical data

Real-time Crawling

Semi-real-time information layers

Response Generation

Context modeling and synthesis

AI systems seek the answer to this question:
"Which brand is trustworthy and contextually meaningful when answering this question?"

2

Traditional SEO vs. AI Visibility

Traditional SEO tools measure:

  • Keyword rankings
  • Backlink profiles
  • Technical website health
  • Traffic and click data

AI systems use:

  • Conceptual consistency
  • Brand-topic alignment
  • Linguistic credibility
  • Recurring narrative patterns
  • Brand contexts in third-party sources

Therefore:

  • → A brand ranked #1 on Google may not appear in AI responses at all.
  • → A technically weak website can serve as a reference in AI responses.
  • → False or outdated information can be reproduced by AI.

This difference cannot be detected with traditional tools.

3

What Does AI Visibility Mean?

AI visibility encompasses clear answers to these questions:

1Do AI systems mention your brand?
2In what context is it mentioned?
3Is it cited as an expert, supplier, example, warning, or alternative?
4Is your brand mentioned directly or indirectly ignored?
5In which responses are your competitors mentioned before or instead of you?
4

What Does the Analysis Document?

The Initial Check is not a software scan.

It's a manual AI testing process conducted individually for each brand.

During the analysis:

Brand-specific prompts are written for ChatGPT, Gemini and Perplexity
The same questions are asked separately for competitor brands
AI-generated responses are documented
Brand name, brand variants and industry terms are examined
Tone, accuracy and position of responses are evaluated

What's documented is not just visibility, but perception.

5

Why Is Manual Analysis Necessary?

AI systems don't give every user the same answer. Responses change based on prompt structure, question language and context.

Automated tools are:

  • Misleading through single samples
  • Without contextual variations
  • Unable to capture nuances

The Creatys approach:

  • Not one question, but a question set
  • Not one answer, but an answer pattern
  • Not one system, but multi-AI comparison
6

BrandLock – Protect Brand Identity

While AI systems generate content, there's a risk of brand dilution. BrandLock protects your brand identity in the AI era.

Visual Lock

  • Define brand colors
  • Logo usage rules
  • Typography standards
  • Establish visual language

Verbal Lock

  • Define tonality
  • Vocabulary guidelines
  • Communication style
  • Brand voice profile
  • → AI systems receive clear brand guidelines
  • → Consistent presentation across all channels
  • → Protection from generic AI standardization

Brands with BrandLock maintain their differentiation while others become standardized.

Ready to Take the First Step?

Start with an AI visibility analysis and learn how your brand is represented in ChatGPT, Gemini and Perplexity.