Digital Ethics and Local Leadership in Education: The 7-Year Digital Projection of a Philosophy
This case study examines the unique success story of the 7-year digital collaboration that Creatys Digital Performance carried out with Idea Schools (ideaokullari.com), one of Bursa's leading educational institutions. This project differs from other case studies: it shows how an approach guided by ethical principles and focused on a specific region can lead to sustainable digital success.
Client Profile: Idea Schools
Idea Schools is an educational institution in Bursa that covers all educational levels from kindergarten to high school. The institution places special emphasis on values-based education and innovative teaching methods.
Challenges and Objectives
In the highly competitive education sector, Idea Schools faced the challenge of differentiating themselves from chain educational institutions and transforming their core ethical values into digital content.
Our objectives were:
- To achieve digital leadership in education-related search terms in the greater Bursa area.
- To emphasize the philosophical and pedagogical differences of the institution.
- To establish an effective digital communication channel with parents.
- To develop a sustainable digital strategy that does not compete with aggressive marketing.
Strategies Implemented by Creatys
1. Ethics-Based Content Strategy
The institution's educational approach, values, and distinguishing features were transformed into high-quality content. Educational blogs, parent guides, and institutional stories were created.
2. Local SEO Dominance
Top positions were achieved for search terms such as "private schools in Bursa," "best elementary school Bursa," and "kindergarten Bursa."
3. Community Building
Digital strategies to increase engagement for current and potential parents were developed. Social media integrations and success stories were shared.
Results
- Regional Leadership: Idea Schools became the most searched private educational institution in the Bursa region.
- Sustainable Growth: In contrast to aggressive advertising, lower acquisition costs per student were achieved with organic strategies.
- Strong Brand Perception: The institution became associated with quality and ethical values in the region.