From Zero to Digital Leadership: 7 Years of Strategic Brand Building and Digital Transformation in B2B Sector
This case study examines the 7-year (2018 - July 2025) end-to-end digital transformation process that Creatys Digital Performance carried out for Printel (printel.com.tr), a leading provider of enterprise printing and document management solutions in Turkey. The project encompassed the naming of the Printel brand, corporate identity development, web platform creation, advanced SEO strategy implementation, and integration of cutting-edge AI technologies.
Client Profile: Printel
Printel is a technology company operating throughout Turkey, specializing in enterprise printing, scanning, and security solutions (Managed Print Services - MPS). As an authorized dealer and service partner of world-leading brands such as Lexmark, HP, Epson, Ricoh, and Toshiba, the company aims to optimize businesses' documentation processes, enhance security, and control costs.
Challenges and Objectives
The main challenge at the beginning of our collaboration was to create a brand from scratch in the competitive B2B technology market and position this brand as an authority in the digital world.
Our objectives were:
- To create a strong brand name and corporate identity that reflects the professionalism and technological competence of the industry.
- To build a modern, trust-inspiring web platform that can clearly communicate complex services (MPS, Secure Printing, Copier Leasing, software like PaperCut) to potential corporate customers.
- To achieve a leading position in organic search results through strategic SEO work and generate qualified traffic and potential customers (leads).
- To keep the digital platform continuously updated, rapidly adapt to new technologies (especially AI), and maintain competitive advantage.
Strategies and Solutions Implemented by Creatys
Creatys Digital Performance implemented an integrated, proactive, and long-term strategy for Printel to achieve its goals:
1. Brand Creation: From Idea to Identity
The process began with creating the brand's DNA.
- Naming: Following comprehensive market analysis and strategic evaluations, the memorable name "Printel," reflecting the company's field of activity and vision, was developed by Creatys.
- Logo and Corporate Identity: A modern logo was designed emphasizing Printel's innovative, reliable, and institutional structure. A comprehensive corporate identity guide was prepared for all digital and printed materials.
2. Web Design, Development, and Continuous Management
Printel.com.tr was designed not just as a showcase but also as a business development tool.
- B2B-Focused UX/UI: The website was designed for corporate customers' decision-making processes. Complex MPS solutions, software integrations, and the wide product range were presented in an easily understandable and accessible structure.
- Conversion Optimization: Prominent call-to-actions (CTAs) like "Quote & Demo Request Form" were strategically placed on the site to target lead generation.
- Proactive Development: The site did not remain static over 7 years. Creatys immediately integrated web trends, security updates, speed optimizations, and new technological requirements to ensure the platform always stays modern.
3. SEO and Content Marketing
Sustainable organic growth was targeted from day one.
- Strategic Content ("Print Blog"): The "Print Blog" section on the website became the center of the SEO strategy. In-depth content on industry trends, data security, cost advantages, and sustainability was produced. This reinforced Printel's expertise while increasing organic traffic.
- Targeted Keywords: Superior visibility was achieved for high commercial intent B2B keywords such as "Managed Print Services," "Corporate Printer Leasing," and "Secure Printing Solutions."
4. Technology and AI Integrations
Creatys kept innovation at the forefront to make Printel stand out in the competition. Various AI-powered tools and modules were integrated into the website to personalize customer experience, deepen data analysis, and optimize marketing automations.
Results and Achievements
As a result of the 7-year strategic partnership, Printel became one of the reference points in the industry in the digital world:
- Strong Brand Awareness: The "Printel" name and identity created from scratch became synonymous with technology and reliability in the industry.
- Digital Leadership: Printel.com.tr positioned itself as the main hub for the company's B2B marketing and customer acquisition with its modern infrastructure and rich content.
- Sustainable Growth: Thanks to the implemented SEO strategies, the site played a critical role in generating qualified potential customers and demonstrated stable organic performance.
- Technological Agility: Thanks to Creatys's proactive approach, Printel maintained its competitiveness as one of the companies that adapts fastest to digital technologies.
Future Perspective
The successful 7-year contract between Creatys Digital Performance and Printel ended in July 2025. We hope to renew the partnership in 2026 and carry this success story further, building on the value created by this long-standing and successful collaboration.