Enterprise Product Portfolio Management and SEO Strategy
This case study examines the comprehensive digital work that Creatys Digital Performance carried out for Printel's Lexmark distribution. The project demonstrates how a complex enterprise product portfolio can be effectively presented digitally and optimized for maximum visibility.
Project Background
Printel is one of the key Lexmark partners in Turkey and offers a comprehensive portfolio of enterprise printing solutions. A digital strategy was needed to strengthen this position and effectively market the broad product offering.
Challenges and Objectives
The main challenge was to present a broad and technically complex product portfolio in a user-friendly manner while achieving optimal SEO visibility for each product category.
Our objectives were:
- To build digital authority for Lexmark enterprise printing solutions.
- To rank at the top for Lexmark-related search terms in Turkey.
- To present complex product categories in an understandable way.
- To position as the preferred Lexmark partner for enterprise customers.
Strategies Implemented by Creatys
1. Product Catalog Optimization
A comprehensive and SEO-optimized digital catalog structure was created for the Lexmark portfolio. Each product category received its own landing pages with technical specifications and application scenarios.
2. Enterprise SEO Strategy
A specialized SEO strategy was developed for B2B buyers searching for enterprise printing solutions. Long-tail keywords and industry-specific terms were targeted.
3. Trust and Competence Building
Lexmark partnership certificates, technical expertise, and success stories were prominently presented to build trust with enterprise customers.
Results
- Increased Visibility: Leading positions were achieved for Lexmark-related B2B searches.
- Improved Conversion: Increase in qualified enterprise inquiries and demos.
- Digital Authority: Printel was established as a leading Lexmark partner in digital search.