Premium Brand Launch and Digital Authority Building
This case study examines the digital work that Creatys Digital Performance carried out for Prodoc's Epson premium distribution launch. The project demonstrates how to effectively launch a new premium brand authorization and build digital presence.
Project Background
Prodoc (now part of the Printel network) received authorization for Epson's premium enterprise printing solutions. A comprehensive digital strategy was required to effectively market this new partnership and gain market share.
Challenges and Objectives
The main challenge was to quickly establish a new brand partnership in the market and compete against established competitors already distributing Epson products.
Our objectives were:
- To ensure a fast and impactful digital launch.
- To position Prodoc as a premium Epson partner.
- To become visible for Epson enterprise search terms.
- To generate qualified leads from enterprise customers.
Strategies Implemented by Creatys
1. Brand Launch Campaign
A coordinated digital launch campaign was developed encompassing website updates, SEO optimization, and content creation.
2. Premium Positioning
Epson product pages were created with premium design and messaging that emphasizes the high-quality nature of the partnership and products.
3. Rapid SEO Optimization
Aggressive SEO tactics were employed to quickly achieve visibility for Epson enterprise search queries.
Results
- Successful Launch: The brand partnership was successfully established in the digital space.
- Visibility Growth: Rapid increase in rankings for Epson-related search terms.
- Lead Generation: Qualified enterprise inquiries were generated from the start.
- Brand Perception: Prodoc was successfully positioned as a premium Epson partner.